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In recent years, new wave of magazines,with high production values and original concepts, is redefining the publishing scene. With a reader-first mentality and fresh approach, they bind artistic and creative communities, develop loyal readership, act as an archive of contemporaneity and require specialized venues attracting small groups of intersted parties from a variety of settings. This open lesson investigates this phenomenon, its intersection with the digital world and its economy. Organized by Università Bocconi in collaboration with Reading Room.